Introduction

DC Consulting Group ("Company," "we," "us," or "our") operates the website dcconsulting.group and provides marketing, digital growth, and financial consulting services to dental practices. We are committed to protecting your privacy and handling your personal information with transparency and care.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have. By using our website or engaging with our services, you agree to the practices described in this policy.

Information We Collect

We collect information in the following ways:

Information You Provide Directly

• Name, email address, phone number, and practice name submitted through our contact or strategy call forms
• Email address and name when subscribing to our newsletter or email updates
• Messages or inquiries submitted via email or contact forms
• Business and financial information shared during consulting engagements

Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 6)

How We Use Your Information

We use the information we collect to:

• Respond to strategy call requests and inquiries
• Deliver consulting, marketing, and financial growth services
• Send newsletters, service updates, and marketing communications (with your consent)
• Schedule and manage appointments and calls
• Improve our website content, user experience, and service offerings
• Analyze traffic and usage patterns to better understand our audience
• Comply with legal obligations and enforce our agreements
• Prevent fraud and maintain the security of our services

Legal Basis for Processing

Depending on your location, we process your personal data on the following legal bases:

• Consent — when you opt in to receive our newsletter or marketing emails
• Contract performance — to deliver services you have requested or engaged us for
• Legitimate interests — to improve our website, respond to inquiries, and grow our business, where those interests do not override your rights
• Legal compliance — when required by applicable law

How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers — including email marketing platforms, CRM tools, scheduling software, and analytics providers who assist in operating our business
• Payment processors — for handling billing and transactions securely
• Professional advisors — such as attorneys or accountants, where necessary
• Law enforcement or regulators — when required by law or to protect our legal rights
• Business successors — in the event of a merger, acquisition, or sale of company assets

All third-party service providers are required to handle your data securely and in accordance with applicable privacy laws.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. These include:

• Essential cookies — required for the website to function properly
• Analytics cookies — such as Google Analytics, to understand how visitors use our site
• Marketing cookies — used by platforms like Meta (Facebook) and Google Ads to track campaign performance

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. Where required by law, we obtain your consent before placing non-essential cookies.

Email Communications & Newsletter

If you subscribe to our newsletter or marketing emails, we will send you updates about our services, dental practice growth tips, and promotional offers. You may unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us directly.

We use third-party email platforms (such as Mailchimp, ActiveCampaign, or similar) to manage our mailing list. Your email address and name are stored on those platforms subject to their privacy policies.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

Mailing list subscribers' information is retained until they unsubscribe or request deletion.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access — request a copy of the data we hold about you
• Correction — request that inaccurate data be corrected
• Deletion — request that your data be deleted ("right to be forgotten")
• Opt-out — unsubscribe from marketing communications at any time
• Data portability — request your data in a portable format
• Restriction — request that we limit how we use your data
• Objection — object to processing based on legitimate interests

To exercise any of these rights, please contact us at Chris@DCCconsulting.group. We will respond to your request within 30 days.

Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any external sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.